What is the Spot Abuse Project?
76% of animal abusers also abuse a member of their family
The Spot Abuse Project is an effort, being piloted in Milwaukee, to reduce the growing percentage of domestic violence, by encouraging more residents to dial 9-1-1 when they suspect animal abuse. The effort is based on research from the Association of Prosecuting Attorneys that found 76% of animal abusers also abuse a member of their family. The premise is that if more people can be convinced to dial 911 when they suspect animal abuse (an act generally considered to be easier than reporting domestic abuse), that the police will then have the opportunity to uncover a higher number of domestic violence cases.
Domestic violence increased 48% in Milwaukee in 2012. Combine that with the fact that an estimated 70% of all abuse cases go unreported each year (National Coalition of Domestic Abuse), and 25-40% of domestic abuse victims stay in abusive homes or delay leaving out of concern for the safety of their pets (American Humane Society), and it's obvious that a new approach to breaking the cycle of abuse is desperately needed.
Domestic violence increased 48% in Milwaukee in 2012
70% of all abuse cases go unreported each year
65% of domestic abuse victims stay in abusive homes.
It's obvious that a new approach to breaking the cycle of abuse is desperately needed.
The project is the result of a collaborative effort between:
A New National Modelread more +
What To Do When You See Abuseread more +
Be Preparedread more +
The media campaign to inspire residents to report animal abuse is key to the success of the program. If we don't move people to make the first call, the cycle of violence will continue. To sustain an effective level of reach and frequency for the awareness campaign in Milwaukee throughout the year, $100,000 of funding is needed. This will fund the paid social, tv, radio, and outdoor media required to make the campaign a success. We have only 20% of the funds need to make the campaign a success. Your donation is greatly needed.
For more information on giving, to become a campaign sponsor or to request promotional materials email Heidi Sterricker at Heidi@servemarketing.org or call 414-289-0881.